First Foundation, Inc. is a financial services company, which provides a comprehensive platform of personalized financial services to individuals, businesses and other organizations. It provides investment advisory and wealth management services, banking products and services, trust services, life and property and casualty insurance services. The company operates through the following segments: Banking and Investment Management & Wealth Planning. The Banking segment offers trust management, depository accounts, commercial lending, consulting and other services. The Investment Management & Wealth Planning segment offers wealth consulting services that included estate planning, philanthropic guidance and investment management for individuals and families. First Foundation was founded by John Avak Hakopian and Ulrich Emanuel Keller, Jr. in 1990 and is headquartered in Irvine, CA.