Groupon, Inc. engages in the operation of online local commerce marketplace that connects merchants to consumers by offering goods and services at a discount. It operates through the following business segments: North America, EMEA, and Rest of World. The North America segment comprises of the United States and Canada. The EMEA segment covers Europe, the Middle East, and Africa. The Rest of World segment involves international operations. It offers goods and services under the Local Deals, Groupon Goods, and Groupon Getaways categories. The company was founded by Andrew D. Mason, Eric Paul Lefkofsky, and Bradley A. Keywell on January 15, 2008 and is headquartered in Chicago, IL.